As e-Commerce and digital media continue to grow and evolve, so too must the way we use video testimonials to promote our brands and products. No longer can we rely on a single strategy or approach – instead, we must be nimble and adaptable, able to change our tactics as the landscape shifts to testimonial video service.
Yet even as we strive to keep up with the latest changes, there are some constants that remain true no matter what. One of those is the power of customer testimonials – particularly when they come in the form of videos. Why? Because people trust other consumers more than they trust businesses or even celebrities. In fact, nearly 70% of respondents in a recent Thrive Digital Marketing Agency poll said they would be more likely to make a purchase after watching a video testimonial from a satisfied customer.
This trend is not new, but it is becoming increasingly important as more shoppers move online and away from brick-and-mortar stores. If you want your ecommerce business to be sustainable, you need to focus on creating compelling video testimonials that will convert leads into customers.
- Keep them short and sweet
The vast majority of internet users have very short attention spans, so it is important to keep your video testimonials concise. The sweet spot is around two minutes or less – any longer than that and you risk losing your viewer’s interest.
- Use real customers, not actors
When selecting people to feature in your video testimonials, make sure to choose actual customers or clients who have had firsthand experience with your product or service. These people will be much more believable and relatable than professional actors, which will help increase trust and confidence in your brand.
- Focus on the benefits, not the features
Your video testimonials should be all about the customer and how your product or service has helped them, not a laundry list of features. What problems did they have before using your product? How has your product made their life better? Answering questions like these will give your testimonials much more impact.
- Use emotion
A good video testimonial should evoke an emotional response from the viewer. After all, we make most of our purchasing decisions based on emotions, not logic. So try to include people in your videos who are genuinely excited about what you have to offer.
- Invest in quality
A poorly produced video testimonial can actually do more harm than good, so it is important to invest in quality production values. This does not mean you need to break the bank – there are plenty of great video production companies that can work within your budget. Just make sure the final product looks and sounds professional.
By following these tips, you can create video testimonials that will help promote your ecommerce seo company in a sustainable way. And as digital media continues to evolve, do not forget to keep your ear to the ground for new opportunities to showcase your brand.